X Factor Advertising & Recruitment Technologies
Created a new go-to-market strategy and led the Strategic Project re-positioning this Patient Recruitment company as a tech-enabled services company. The project included creating marketing collateral, a new website and developing a new cloud-based software application in conjunction with a strategic partner. The expanded strategic relationship resulted in driving incremental revenue in the existing business and positioning ahead of the competition going forward.
Developed a go-to-market strategy and associated sales tools for a newly acquired multi-million dollar hardware verification solution in the Computer-Aided Engineering market. Increased sales in both Europe and Asia while improving profit margins. Deployed an ROI tool that ensured profitability on major account sales in multiple countries.
Led Strategic Project in the creation of a new consulting service, associated tools, and sales training that provided a customer-specific ROI based on optimal hospital resource deployment for a Flexible Patient Monitoring System. This service equipped the sales organization to differentiate themselves against larger competitors and drove new and larger major account sales.