PROJECTS
X Factor Advertising & Recruitment Technologies
Created a new go-to-market strategy and led the Strategic Project re-positioning this Patient Recruitment company as a tech-enabled services company. The project included creating marketing collateral, a new website and developing a new cloud-based software application in conjunction with a strategic partner. The expanded strategic relationship resulted in driving incremental revenue in the existing business and positioning ahead of the competition going forward.
Mentor Graphics
Developed a go-to-market strategy and associated sales tools for a newly acquired multi-million dollar hardware verification solution in the Computer-Aided Engineering market. Increased sales in both Europe and Asia while improving profit margins. Deployed an ROI tool that ensured profitability on major account sales in multiple countries.
Welch-Allyn
Led Strategic Project in the creation of a new consulting service, associated tools, and sales training that provided a customer-specific ROI based on optimal hospital resource deployment for a Flexible Patient Monitoring System. This service equipped the sales organization to differentiate themselves against larger competitors and drove new and larger major account sales.