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Jim Switzer
Founder and President

Jim Switzer is a Sales and Marketing strategy consultant with a proven track record to understand and synthesize information concerning technology, market dynamics, and organizational change that drives new revenue.

He learned and refined this expertise as a trailblazer with great companies such as Autodesk, Mentor Graphics, Hewlett Packard, Welch-Allyn, and with small, high tech startups. ​​

He is an expert at aligning business strategy, product fit, go-to-market strategy, and sales strategies that drive sales growth. His unique perspective allows him to view multiple phases of product launch and customer success simultaneously.  

The diversity of his academic background in engineering, marketing, and organizational development combined with years of customer-facing sales experience enables him to identify solutions fast, accelerating sales growth.         ​​


  Diverse Education

         Columbia University                   Executive Program, Organizational Development

         DePaul University                       MBA, Marketing                                                                                                                              University of Illinois                    Bachelors of Science, Electrical Engineering


  Enterprise Sales Success                                                                                                                                                                          Autodesk                                      Pioneered design solution and adoption into Electric Utilities                                              Mentor Graphics                         Led the explosive growth in CAE/CAD industry into Consumer Electronics

         Hewlett Packard                          Pioneered Microprocessor design tools into AT&T


  Recognized expertise

        Technology Assoc Oregon          Executive-in-Residence

        George Fox University                 Adjunct Professor, Entrepreneurial Thinking

        Tau Beta Pi                                    National Engineering Honorary

        Eta Kappa Nu                                Electrical Engineering Honorary

Jim has also been recognized for excellence in sales and marketing leadership at each company he has worked over his 30+ year career.  He has consistently demonstrated an ability to penetrate large complex organizations and customers with innovative go to market strategies.

This includes being a repeat Autodesk Diamond Club winner, selected at Motorola as a Galvan Master, chosen as the National Sales Manager of the Year and repeat Chairman’s club winner at Mentor Graphics, and selected as National Salesman of the Year at Hewlett Packard.  

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